JP McLean

Writing Addictive Fiction

After Publication

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complex highway

After Publication

One of the first things I learned in the post-writing, post-publication phase of this business is how much work the marketing and promotion phase demands. Being relatively new to this aspect of the business, I found it a daunting road with its own language and sign posts. Social media, branding, platforms, back links, blog tours, websites–yikes!

The die was cast.

However, after I decided to publish, the die was cast. I’d chosen this path and I had to follow through no matter how daunting.

My first sojourns down the marketing and promotion road felt like peddling a tricycle in traffic on a six-lane highway. Experts dish out a wide array of advice, but they’re unanimous about two things: promo should start when you begin writing, and whatever platforms you develop, be they blogs, Twitter or Facebook, should be fed a regular diet of quality fodder.

I’d barely made it out of the driveway and I’d already failed two “should do” tests. Regardless, I’d already strapped on my helmet, so off I went. I’d written a book. Surely I could figure this out–right?

Wrong. I failed miserably. Cases in point (yes, that’s plural). I tried, but failed to:

  • get a blog running on Tumblr
  • create a Gravatar for my main character
  • upload my work onto Wattpad.

I was lost in a maze of on-ramps. Have I mentioned that I’m hopeless with technology?

Writers to the rescue.

With no idea how to get from point A to point B, I reached out to other writers (read crawled, pleading and begging). Some of those writers knew me, some didn’t. Without exception, they stepped up and pointed me in the right direction.

With their guidance, I managed to connect with a web designer who secured my domain name and designed an elegant website. In time, I created a Facebook page; I created a Twitter profile and learned about hashtags; I joined Goodreads and figured out how to get my book listed; and then I spent some time with WordPress and created this blog to add to my website.

It’s now six months later. The first book is under my belt and I have another one in the chute, which means that dreaded marketing and promotion road lies in wait. Again. I know it won’t be a relaxing leisure trip, but this time around I’m better prepared. And when I get discouraged and overwhelmed, I won’t wait so long to ask for directions.

How about you? What do you do when you get lost on the marketing and promo highway?

You can purchase all of my books on the Bookstore Tab.

 

Photo by John Lockwood on Unsplash

Cover Art Quest

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Washington Coast
Washington State Coastline

Cover Art Quest

There’s little slack time in this business. If you’re not writing a book, you’re writing a blog post, tweeting a thank you, or updating your Facebook page. There are publisher’s proofs to review, blog tours to schedule, press releases won’t write themselves, and book covers need to be designed. As much as I would love to spend all my days writing, this business is more complex than that. Many other chores demand a piece of my time.

On the Road Again

JP with Molly in California

Happily, most of those chores can be done from the road, which is where I am. It’s familiar territory for me having spent so many winters “heading south.” This week I’m driving down the Pacific coast with my husband, John, and our sweet Molly to find the perfect photo inspiration for the cover of Book III, Redemption.

Cover art is an important component of any book. It has the potential to either draw people in or send them scurrying. For better or worse*, from the very start, I’ve had a strong opinion of what the visual should be for my books. It’s always been the beach.

The beach plays a critical role in all three books.

In Awakening, the beach is a cruel mistress that serves as the setting for imparting the gift, awakening it, and finally, setting it free.  In Revelation, the beach serves as a reminder of where it all began, and then plays hand maiden to the larger story that occurs within metres of that same beach. The beach is also an important element in Redemption.

Viona Halim is the talented graphic artist who painted the first two covers. She did a wonderful job creating not only compelling water colours, but also capturing the ominous mood that prevails in the books.

The book cover for Redemption will be in keeping with the trilogy’s mood, which is still dark and mysterious, but this time it will reflect the very unique cliff face and low vegetation typical to Bodega Bay, California, which is where a pivotal scene takes place. And that’s what brings me here. It’s a cover art quest. I need to get some photos of these beaches for Viona to work with.

Cover Reveal

The cover for Book II is about to be revealed. Keep your eyes peeled because just after the cover reveal, Revelation will be released. I can’t wait.

As an aside, this is our first road trip without Molly’s half-sister, Soozie. They travelled extensively with us since 2000. It seems strange to be making this journey without her – as if a book end is missing.

*Update: in 2018, the heavy hand I had in book cover design proved fatal. Read more about the rebrand here.

10 Lessons From Writing a Book

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West Coast Sunset

Following are ten lessons I’ve learned from writing a book.

Three years ago, if someone had told me I’d write a book one day, I would have laughed – not out loud – but I’d quietly question their sanity. Following are ten lessons I’ve learned from writing a book.

Write a book?  Me?  Today, the only person’s sanity I question is my own. Not only did I write a book, I wrote three.  It’s been a long, all-consuming, hedonistic, educational, inspirational, and frustrating experience. And I wouldn’t trade it for the world.

Here are a few tidbits about writing I’ve learned along the way:

  1. I’ve learned how little I know;
  2. I’ve learned that most character archetypes and story arcs have been around since the beginning of time;
  3. I’ve learned the value of a creative story editor and a keen-eyed copy editor;
  4. I’ve learned to love search engines;
  5. I’ve learned the importance of a sense of humour;
  6. I’ve learned to repeatedly thumb the pages of Strunk and White, the Handbook for Writers and The Canadian Oxford Dictionary;
  7. I’ve learned that there are creative, intelligent writers out there who are willing to share their time and considerable knowledge;
  8. I’ve learned that cold/beta readers are indispensable;
  9. I’ve learned how much I love writing;
  10. I’ve been humbled by the generosity of friends, family and fellow writers who share this passion.

I’ve also learned I’m neither crazy nor alone, but that’s a blog post for another day.

Want to know more? Check out How I Got My Start and read the press release published by the Comox Valley Record.

You can purchase all the Gift Legacy books on the Bookstore Tab.

I hope you’ve enjoyed ten lessons I’ve learned from writing a book.

After The End

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An old typewriter sitting on a rough wood table

I’d been writing for months before I told anyone. It would be many more months before I typed “The End” and found the courage to let someone read what I’d written. I say courage because it felt like exposing myself, as if I were admitting I’d developed an embarrassing fetish.

After my secret was out, I felt less guilt about choosing to plunk away at the computer rather than weed the gardens, but where was I going with my writing? When I finished writing Awakening, I went looking for the answer.

It thrilled me that I’d written a book, but what did I do with it?

Most publishers won’t accept unsolicited manuscripts. You have to submit through an agent. My research showed that getting an agent, let alone getting published, was a long shot. Nonetheless, this is how it was done. I researched potential agents, prepared the required submission material, and sent out a dozen query letters.

While I waited for their responses, I began to question the sanity of the process.

I’d already made a considerable investment in time and money: a manuscript evaluation, several manuscript printings, postage back and forth to cold readers, an editor, and cover art.

Did I want to invest more time on the minuscule chance I’d find an agent? And if I got an agent, did I want to wait again for them to sell it to a publisher? And if my agent had the good fortune to sell it, did I want to wait a year or more for them to publish it?

My research also showed that most new authors are paid a pittance, get no marketing support, and being untested, don’t have the negotiating clout to improve their contracts. Some of those contracts include language that makes it difficult to get rights back. Additionally, if the book doesn’t sell well in its first few months, it fades from bookstore shelves.

I don’t begrudge agents or publishers their right to whatever business model works for them.

But is their business model a good fit for me?

The answer is no.

After further research, I decided to indie publish. Because I don’t (yet) have the technical skills to navigate the process, I partnered with a local company. They handle the formatting for hardcover, trade paperback, and ebook editions, and make it available at multiple retailers.

It’s a compromise. I don’t have full control, but I haven’t signed away my rights. Indie publishing isn’t for everyone, but so far (for me at least) the pros outweigh the cons.

I’m investing in me and I’m not finished yet. The second book in the trilogy, Revelation is on the verge of publication, and I’m indie publishing again.

As it turns out, “The End” is just the beginning.

 

Photo by Patrick Fore on Unsplash