Happy Halloween

Are you stocked up for the trick or treaters? I wonder what the most popular costume will be this year? When I heard on the news that the cost of costumes has increased by a shocking amount, it got me reminiscing about the years before costumes were bought, to a time in my childhood when costumes were cobbled together.

I don’t think buying costumes was even an option when I was young. But if it were, with four of us kids in the family, I imagine forking out money for costumes would have been out of the question. But we had a secret weapon: our mom could sew. I remember a devil’s costume and an iridescent black and purple satin witch’s skirt. There was also a memorable paper horse’s head attached to a fabric costume body made for two. I seem to recall my older sister was the head and I was the horse’s behind. Haha! A classic. I’ll have to look for photos of those costumes next time I visit my folks.

This year, Halloween holds a special place for me with The Never Witch out and about in the local shops. The launch events have been hauntingly good and I’ve enjoyed meeting readers and lovers of witches and warlocks and magic, oh my!

My next in-person events are:

Saturday, October 25, 4-9 pm, Witchy Market at the Crow’s Nest Artists’ Collective, Campbell River
Saturday, November 15, 10 am – 4 pm & Sunday, November 16, 10 am – 3 pm, Lighthouse Christmas Market, Qualicum Bay
Sunday, November 23, Union Bay Christmas Craft Fair, 10 am – 3 pm

Editorial Reviews

I’m thrilled to share three BIG editorial reviews that have come in for The Never Witch:

McLean’s writing has never been more stylish and powerful—this book raises the bar on craft.

—Ottawa Review of Books

Original, unique, clever, deftly crafted, and a simply riveting and fun read from start to finish.

—Midwest Book Review

Action-packed, thrilling, and entertaining, author JP McLean’s “The Never Witch” is a must-read occult suspense and urban fantasy.

—Anthony Avina, Book Blogger and Reviewer

My interview with Peter McCully

As promised, here is a link to my interview with Peter McCully on The PULSE Community Podcast in Parksville. Peter and I had an interesting chat about my writing process and the inspiration behind my books. Peter is personable and curious, which makes for an entertaining conversation. I really enjoyed speaking with him and had the pleasure of meeting him in person at The Never Witch book launch at Fireside Books in Parksville.

Retailer News

I’m also pleased to announce that Laughing Oyster Bookshop and Coles in the Driftwood Mall in Courtenay are now carrying The Never Witch. It is also available from my website and at these independent bookshops:

Elsewhere, you can order The Never Witch by title or its ISBN number (978-1-988125-72-5) from your favourite bookshop.

And finally, I wanted to share this stunning video sunrise with you. Enjoy!

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Until next time…

Jo-Anne

Recently, I took a huge step forward in my career. I’ve signed with a publicist: Mickey Mikkelson of Creative Edge Publicity.

Why? The business of being an author includes many tasks. Though it’s taken me a while, I think I have a handle on most of them:

Write the book → Check!
Hire editors and cover designers → Check!
Organize beta readers → Check!
Format the book → Check!
Upload the book to retailers → Check!
Track expenses and income → Check!
Promote the book → Not so much 🙁

Promotion has always been a weak spot. I’ve yet to master finding quality promotional opportunities that are a good match. And I’d rather chew off an arm than make a cold call to a book reviewer, blogger, or podcaster.

I know it makes no sense, especially after all the work I’ve put into the books. I’m proud of The Gift Legacy and want the books to find new audiences. Emelynn Taylor flies—I want my books to fly, too!

While studying business at UBC, one of the core lessons was recognizing your weaknesses and putting a plan in place to address them. I’ve sidestepped my lack of promotion finesse for far too long.

But no longer – I’ve signed with a publicist

And Mickey has kept me hopping since January. He has organized more publicity in a month than I’ve managed in a decade. In fact, Mickey has kept me so busy I’ve not had time for much else this month. If I’m not prepping for a podcast, I’m writing guest blog posts or answering interview questions.

The following are just a sample of the gigs Creative Edge has already organized for me. PLEASE share the links on your own social media and “up vote”, “like”, or mark them as “helpful.” Every little bit helps.

Secret Sky reviewed by Anthony Avina
Author appearance on Minddog TV
Character interview with Emelynn Taylor hosted by J.M. Northrup
Author interview on Urban Lit Magazine
Secret Sky featured on Readers’ Entertainment Magazine

There are more. If you’re interested, you can find all the links on my website’s “featured on” page.

On the writing front

I’ve queried a few literary agents about the new book, Blood Mark, and had some interest, but so far haven’t had an offer. I’m not giving up yet, though. I’m also making progress with Crimson Frost, my short Christmas story. Hopefully, it won’t take me until then to finish it!

And if you still haven’t picked up Secret Sky, the eBook is just $2.99. Get your copy from Kindle with one click right here. And if kindle or eBooks aren’t your preference, click on the bookstore tab for other purchase options (or just click on the covers below).