JP McLean

Writing Addictive Fiction

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After The End

March 14, 2013 By JPMcLean 2 Comments

An old typewriter sitting on a rough wood table

I’d been writing for months before I told anyone. It would be many more months before I typed “The End” and found the courage to let someone read what I’d written. I say courage because it felt like exposing myself, as if I were admitting I’d developed an embarrassing fetish.

After my secret was out, I felt less guilt about choosing to plunk away at the computer rather than weed the gardens, but where was I going with my writing? When I finished writing Awakening, I went looking for the answer.

It thrilled me that I’d written a book, but what did I do with it?

Most publishers won’t accept unsolicited manuscripts. You have to submit through an agent. My research showed that getting an agent, let alone getting published, was a long shot. Nonetheless, this is how it was done. I researched potential agents, prepared the required submission material, and sent out a dozen query letters.

While I waited for their responses, I began to question the sanity of the process.

I’d already made a considerable investment in time and money: a manuscript evaluation, several manuscript printings, postage back and forth to cold readers, an editor, and cover art.

Did I want to invest more time on the minuscule chance I’d find an agent? And if I got an agent, did I want to wait again for them to sell it to a publisher? And if my agent had the good fortune to sell it, did I want to wait a year or more for them to publish it?

My research also showed that most new authors are paid a pittance, get no marketing support, and being untested, don’t have the negotiating clout to improve their contracts. Some of those contracts include language that makes it difficult to get rights back. Additionally, if the book doesn’t sell well in its first few months, it fades from bookstore shelves.

I don’t begrudge agents or publishers their right to whatever business model works for them.

But is their business model a good fit for me?

The answer is no.

After further research, I decided to indie publish. Because I don’t (yet) have the technical skills to navigate the process, I partnered with a local company. They handle the formatting for hardcover, trade paperback, and ebook editions, and make it available at multiple retailers.

It’s a compromise. I don’t have full control, but I haven’t signed away my rights. Indie publishing isn’t for everyone, but so far (for me at least) the pros outweigh the cons.

I’m investing in me and I’m not finished yet. The second book in the trilogy, Revelation is on the verge of publication, and I’m indie publishing again.

As it turns out, “The End” is just the beginning.

 

Photo by Patrick Fore on Unsplash

Author Branding

February 17, 2013 By JPMcLean Leave a Comment

Tree SnagDo you ever sit down to research something on the Internet and come away more confused than when you started? Today was one of those days. I’m trying to learn more about marketing and promotion. My target research was author branding. Instead of answers, I’ve come away with my head spinning and my to-do list growing at an alarming rate.

Consistency in branding

The one actionable take-away from today is the importance of consistency when branding. The photo/gravatar that I’ve been using for this blog is a photo of a fir tree that met its end in a wind storm last March. As eerie and fabulous as that photo is, it doesn’t have anything to do with my books (other than it’s eerie and fabulous).

JP McLean author photoI’ve now changed it out for an author photo, which I trust is on-brand. What do you think? I’m always happy to hear your comments.

2020 Update: My branding has come a long way. I now have a logo and brand colours and even a tag line “Writing Addictive Fiction.”

JP McLean's Logo

You can hear me in a video conversation with Crystal Stranaghan at the Creative Academy discussing brand logo designs.

In fact, I’ve rebranded my entire series as well. Read about it here.

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