JP McLean

Writing Addictive Fiction

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Book Promotion

September 7, 2012 By JPMcLean 1 Comment

I’ve been trying on this new straitjacket called Book Promotion, and it doesn’t fit very well. Press releases are bulging out in all the wrong places and my arms are tied up in a frustrating search for comps and target audiences. I have so many questions: How do you write a press release? Where do you send it? How do you find books comparable to your own? Where are your readers hanging out?

Woman with her back to cameraThese are just a few of the book promotion questions I’ve been asking Google, Goodreads and anyone else who promises an answer. I’m spending more time lost in Internet rabbit warrens than I am writing. And I’ve got to tell you, I much prefer writing fiction than writing press releases.

What’s the point?

But I’ve learned something in the process:  researching comps does have a purpose (other than frustrating novice marketers like me).

Case in point, as part of the marketing research, I went through the exercise of identifying the target market for Awakening.  Next came brainstorming where this highly discerning market congregates and shops, and then what other books they’re reading.

That’s where the interesting bit came in.

The Gift Trilogy is an urban fantasy.  The urban fantasy genre often draws from other genres, like mystery, romance or thriller. My books draw on the thriller genre—which isn’t unusual—what sets them apart is that they don’t have vampires, werewolves or alternate universes.  Not that I don’t enjoy those elements – I do (just check out my Goodreads page) – I just didn’t put those elements in my books.

So … maybe the frustrating struggle with the straitjacket was worthwhile.  Maybe it helped me identify my books’ “Unique Selling Point.”  Apparently that’s very important.  And it might not be much, but it’s a start!

Final Proof Sign-off

August 15, 2012 By JPMcLean 2 Comments

Martini with olives I signed off on my final proof with Friesenpress today. The significance of the moment had my stomach in a knot. I felt excited and nervous at the same time.

Final proof. Check.

It’s an accomplishment months in the making and worthy of a perfectly prepared martini (which was delicious, BTW, with fresh figs soaked in gin).

For better or worse, Awakening is now out of my hands and on its way to publication.

So what’s next?

Writing Awakening was exciting, deciding to self-publish was exhilarating, but the marketing and promotion is testing my sanity. And now my head is spinning—not from the gin’s effects—but with all the new and intimidating things that have crawled onto my TTD list.

My Exploding Things-To-Do List

I’ve got to figure out what an author platform is, and what bits and pieces I want on it (Facebook? Twitter? Pinterest?). What’s my author brand, and how do I develop it? I’ve only got my tippy toes in the social media waters right now. Facebook confounds me; Twitter is a mystery; and how does anyone manage the number of passwords and logins required online? (Please. I’m begging you. Figure it out and let me in on the secret.)

And to complicate matters, I’m off to visit family for two weeks—family with worse Internet service than I have here, which is to say, one small step away from dial-up. Trying to connect my laptop to the Internet in untested and remote locales could cause my spinning head to explode.

I’m feeling completely overwhelmed and out of my depth. Testing my sadly lacking techie skills on the cusp of my first book release should prove interesting (read excruciating).

Wish me luck!

Update

I figured out social media, but Facebook still confounds me. See for yourself. (I probably overdid it a little bit.)
FACEBOOK | TWITTER | INSTAGRAM | PINTEREST | AMAZON | BOOKBUB | GOODREADS

 

Photo by Steve Smith on Unsplash

You Wrote a Book?

August 9, 2012 By JPMcLean Leave a Comment

Winter with laptopAfter my friends get over the shock that I wrote a book, the question I get asked most often is, “What prompted that?”

Good Question

Like many people, I’d entertained the thought that it would be great to write and work from the comfort of home. But I dismissed the notion thinking I’d never have an idea big or captivating enough to fill a book.

Then I came across the story of Stephenie Meyer, who wrote the very successful Twilight books. Those books grew out of one scene that she wrote based on a dream. One scene!  The thought stuck with me. Could it really be that uncomplicated?

I Gave it a Shot

Late in the fall of 2010 with a long, rainy, west coast winter set in for the duration, I pulled my computer into my lap and started playing. I wrote one scene; an uncomplicated one.  It started life as a paragraph. I rewrote it a dozen times and with each rewrite, I added detail and nuance. That first paragraph quickly expanded into a page, and then two.  The more I wrote, the more absorbed I became in the process. I learned about writing from different points of view, and the structure of past, present and future tenses. I learned the importance of using all the senses to paint a picture, and the super power of a good simile or metaphor.

Ideas Came Out of Nowhere

Ideas came at me out of nowhere and soon my one uncomplicated scene matured into the gangly first draft of Awakening. No one was more surprised than me that first time I typed “the end.” I lingered on Cloud Nine blissfully unaware of how much work was still to come.

I am so grateful I had the time that winter to explore that one uncomplicated scene. I’ve discovered a passion I didn’t know was in me and now my one scene has turned into a trilogy.  Who knows where it might take me next?

Update:

That one-off book, come Trilogy, ended up as a series. You can read about The Gift Legacy here.

 

Photo by Christin Hume on Unsplash

First Public Reading

July 28, 2012 By JPMcLean 1 Comment

JP McLean reading from AwakeningRecently, I gave my first author reading of my debut novel, Awakening.

Public Speaking

Do you get nervous when speaking in public? In previous jobs, I’d given a few large-scale presentations. In the beginning my nerves were so bad I’d get sick to my stomach. But with each event, my nervous energy settled down. In time, my nerves levelled out at a manageable buzz.

That manageable buzz is what I expected when I signed up to read from my new book at this year’s Denman Island Readers’ and Writers’ Festival (link).

Turns out my work experiences didn’t prepare me at all. On July 20th, I got up on stage, spoke into the mic and read from Awakening for the first time. My whole body shook, sweat prickled, my voice cracked. And this despite having read the piece aloud dozens of times.

A Bad Case of Nerves

I’m still trying to figure out why my nerves were so bad. Fear, I suppose. Would the audience like my work? Would they judge me? Would I blow my timing?

As it turned out, the audience didn’t toss rotten veggies on stage. Instead, I heard gasps and laughter (in the right places) and they clapped at the end. And our moderator, Des Kennedy, didn’t have to come out with a hook to yank me off stage.

Whew! Survived the first one.

Update: In 2013 I picked up some valuable tips about reading from my work in public. You can read about it here.

 

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